PR and Digital Marketing Coordinator
Job Description:
Farmcrowdy is a global Agtech company focused on helping stakeholders in the food value chain maximize their output and increase their profits with technology.
In addition to the Farmcrowdy platform, the business is a custodian of other properties such as Agricsquare, Agric Radio, Barns & Silo, and Farmgate among others.
Role:
The PR and Digital Marketing Coordinator is to create, monitor, and manage creative and communication materials that represent Farmcrowdy and its property across all platforms.
Position Details:
Mode of Engagement: Permanent
Reports to: Senior Manager Agribusiness
Key Responsibilities:
- Plan, develop and implement PR strategies
- Create and distribute communication content (newsletters, press releases, company milestones, news, journals, company research papers, speeches, articles and annual reports etc.) to targeted media
- Prepare and supervise production of publicity brochures, promotional videos, photo ops, and multimedia programmes
- Cultivate relationships, maintain, liaise with, and answer enquiries from the media, individuals and other organisations
- Source and manage opportunities for partnerships, sponsorships, interviews, product features and advertising with relevant brands and/or media organisations
- Schedule, organise and attend events including press conferences, exhibitions, farm visits, press tours, etc, on behalf of Farmcrowdy
- Setup props or sets for photo-shoots and/or setup events such as a client meetings or a press briefing.
- Coordinate maintaining and updating PR information on the organisation’s website and social media
- Foster community relations by organising events such as stakeholders visits, office tours, involvement in community and CSR initiatives;
- Support the sales and marketing activities of the company by devising advertising strategies to market the company’s product offerings
- Manage brand reputation & PR of a potential crisis situation
- Attend or setup exhibitions and conferences on behalf of Farmcrowdy
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for Farmcrowdy’s brands and products
- Maintaining Farmcrowdy’s social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Design, build and maintain Farmcrowdy’s social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies for Farmcrowdy’s brands and products
- Plan, execute, and measure experiments and conversion tests across product lines and projects
- Collaborate with internal teams to create landing pages and optimize user experience across all channels
Competencies
Ideal candidates for this role should have:
- Strong command over content creation
- Familiarity with keyword placement and other SEO best practices
- Some experience with online marketing and lead generation
- An understanding of formatting articles on the web
- Socially adept
- Ability to analyze and explain emerging social media trends
- Knowledge of social media and online analytics (experience with Google Analytics or comparable tools)
- Broad understanding of traditional and new media
- Strong listening skills
- Proofreading skills
- Strong written and verbal communication skills
- Detail oriented
- Ability to handle multiple projects
Note:
Interested applicants are to send a cover letter and CV to jobs@farmcrowdy.com
The subject title of the application should include the role being applied for e.g. ‘PR and Digital Marketing Coordinator’
Farmcrowdy is an equal opportunity employer and is committed to increasing diversity and inclusion in the workforce.
